Waves in a passion project and visual identity. Waves is a hair care product line for young women with curls of all kinds. The vibrant colors are eye catching and the 90’s era patterns stand out as new and fresh in a sea of hair products. These curl shaping products are for busy young women with long stressful days on the go. The last thing they want to stress about is their hair. Waves products are cruelty free and environmentally friendly.